Creativity....
As I had said earlier, the most creative ads usually come out from daily, routine and absolutely normal incidents in every day life. Such is this ad of Tylenol Melt-Away tablets. I saw this ad for the first time and was pretty impressed by its central idea. The ad starts by showing a number of kids sticking their tongue out to show that there is nothing on their tongue, indicating that they had just had a melt away tablet (a tablet which is nicely flavored and just melts away in seconds, after placed on the tongue). The concept itself is so nice, such an everyday incident in a kids life. Kids usually have a tendency to show their tongue to let you know that they are eating something or have just finished eating a candy. Applying this to your creativity to sell a product which is best suited for the concept, is an excellent idea in the most parsimonious way.
Wednesday, October 27, 2004